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Digital Forming

Digital Forming is a new London based company set up to democratise the personalisation of everyday products. As customers gradually demand greater freedom of choice, designers and brands are faced with new challenges in product diversity, responding through innovative product assembly strategies, 2D interactive pattern modification and coloring of predefined shapes.

Digital forming novel technology offers the modification of products material behaviors, colour and form. Digital Forming, a team of young designers and software developers in London, has devised a software program that will allow anyone to do just that with basic objects like bowls, vases, pens and lemon squeezers. You call up a digital model of the product on a computer, and tweak the colors, finish or form, just like a professional designer. There’s no risk of damaging it by doing something silly, because the original designer will have specified the degree to which it can be changed.

See also: User Co-Designed Objects (UCODO)

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