Interview with Mass Customization guru Frank Piller
Frank Piller is a chair professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany, one of Europe’s leading institutes of technology. He is also a founding faculty member of the MIT Smart Customization Group at the Massachusetts Institute of Technology, USA. His recent research focuses on value co-creation between businesses and customers/users, and the interface between innovation management, operations management, and marketing. Go to interview.
Source: Ponoko Blog
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